Graphic Icons by John Clifford5/29/2023 ![]() ![]() He and his family then moved to Basel, Switzerland. "In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry."Īs the Nazi party felt Modernism was "un-German," they arrested Tschichold in 1933 and imprisoned him for four weeks. He believed design should be clear and efficient-and that the tools of clarity were sans serif type, asymmetric compositions, photography, and white space. ![]() The strict standards in this book aimed to free designers from traditional restrictions and move them beyond centered type and ornaments. In 1928, Tschichold published a manual that continues to influence people today: Die neue Typografie ( The New Typography), which is still in print. His photomontage posters for Munich movie theater Phoebus Palast show the influence of László Moholy-Nagy and El Lissitzky. A Bauhaus exhibition in 1923 introduced him to Constructivism, and he soon began incorporating modern elements into his designs. After growing up in the heart of Germany’s book industry, Tschichold had a formal education in classical typography and calligraphy. ![]() Just as his design predecessors influenced Jan Tschichold, so he shaped graphic design long after his own death. Excerpted from Graphic Icons: Visionaries Who Shaped Modern Graphic Design, the new book from John Clifford.Įxhibition poster for Der Berufsphotograph (The Professional Photographer), 1938. ![]()
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